ESSENTIAL BAITSEssential Products is a well respected family business that produced its first bait catalogue way back in 1984. Since that time the company has grown from strength to strength and now prides itselfs on quality, reliability, innovation and a committment to put its customers first.
The main driving force behind the company is long time carp angler and highly respected bait guru Mike Wilmott. Very few anglers possess a bait knowledge equivalent to that of Mike’s, and his in-depth understanding of underwater attraction and nutition is second to none. Mike has fished extensively throughout the UK and Europe for the past 30 years and knows exactly what is needed to create a food source to give the angler a very big edge over other baits being used.
In recent years Mike’s son Lee has become a big part of the business and is not in charge of the bait rolling department. Lee has been fishing exclusively for carp during the past 10 years and already boasts an impressive list of big fish captures, including forties, from the UK, France and Belgium.
Alongside Lee is Mike’s daughter, Kelly, who also helps out with the general day to day running of the business, whilst the order/enquiry lines are operated by Mike’s wife Debbie, and her sister, Kim.