DEEP DIVERS

**New stainless steel through wire construction**
Also known as DB6 & DB8 these deep diving wooden floating crankbaits have stood the test of time.
Originally design for pike and muskies they have caught huge fresh and saltwater predators. The new wired through
construction makes these an ideal choice for nile perch. The larger DB8 is a great trolling lure that dives in excess of 25’.**

The Monster Shad’s irresistible natural action shakes to its intended depth to catch the defiant lunkers. This Monster Shad is "the popular choice" among those who fish for Pike.

Its a durable hardwood carved lure perfectly balanced and as tough as nails. These monster shad are designed to dive to 16 feet.

The foundation for anchoring the hooks is a stainless steel wire chassis. This wire-thru construction runs from nose to tail and creates a single line of power that provides an unmatched hook setting power and durability.

This lure has a slim contour and added weight which means this baby can fly to those hard to reach spots with ease, especially on a light line at the end of a spinning rod.

The lexan lip provides a vibrant wiggling action. Bagley’s original design made with premium red hooks, original brass hardware and ultra select balsa wood.

The Reef Diggers are one of the finest casting or trolling wood lures on the market, they have a proven track record producing huge Nile Perch from Lake Nasser, John Wilson has had at least 2 fish over 100lb on the 250mm model. Be first with the new larger - deeper diving 300mm model!

The deep diving models are built to be used and abused. Equipped with stainless steel diving lips they can take the abuse when making contact with rocky bottoms and the battle of large gamefish. Also worth noting are the detailed finishes and hand carved baitfish impressions for an incredibly lifelike body style.

The new 12" [300mm] Reef Digger ’super deep diver’, this large bodied lure has deep, flat sides that send out alot of flash and vibration. The drop belly design gives bait the look and aciton of a large baitfish. X-tra heavy hardware rounds out the package.

200mm 80gr

250mm 120gr - LAST FEW REMAINING!

300mm 180g - NEW MODEL!

Perfect all season mid-depth running crankbait designed to run in the 5-10’ range and trolls at 8-12’.

The bait has a very high vibration and flash on a straight retrieve, or use a jerk & pause motion for an erractic body rolling action, same superb build quality as straight Reef Diggers.

The Reef Diggers are one of the finest casting or trolling wood lures on the market these deep diving baits are built to be used and abused.

Equipped with stainless steel diving lips they can take the abuse when making contact with rocky bottoms and the battle of large gamefish.

When fishing conditions are tough try one of the new LAT [live action tail]models these combine the best features of a wood body and the tantalizing ripple action of a soft plastic tail. Excellent choice for finicky, in-active fish that need an extra trigger to produce a strike.

Diving depth: 10-12’ Cast
Diving depth: 25’ Trolled

COMING SOON!

Triple D is actually a "Jerkbait in Disguise."

ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkbaits to produce a truly multifunctional lure that excels in many casting and trolling applications.

The secret to the Triple D is its near ’neutral buoyancy’.

This characteristic allows pauses that keep the lure in the strike zone longer and triggers neutral and inactive as well as active fish.

Casting Depth 6’ - 12’ / Maximum Trolling Depth 18’

Solid body construction will not absorb water, crack, split or punchure. These baits cast like a bullet and run true every time, trolled they dive to 20’+, designed for big fresh and saltwater predators.

Very effective ’sinking’ deep diving ’hybrid’ plug, hard plastic head with replaceable soft plastic tail.
Effective trolling lure for big predators everywhere, depth range 15 - 20’. Excellent choice for nile perch, take a
selection of spare tails and give yourself a fantastic variety of colour combinations.

One of the new generation baits from Musky Innovations, makers of the awesome ’Bull Dawgs’, supplied with built in rattles and the most fantastic ’Holographic’ finishes I’ve seen.
The Jammer has a slim minnow body that allows it to dive quickly into deep water, its long lip and bouyant construction make it a perfect choice for the "bottom grinding" technique that produces action from pike that are laying inactive tight to the bottom.
8" 3oz

Great casting and trolling lures the Ernie’s are built to be used and abused. Sturdy one piece moulded diving lip, built to make ’bottom contact’ without breaking or leaking yet remain easy to crank, when twitched they have a fantastic darting action.
Li’l Ernie’s dive to 8-10’ and troll to 20’ the New ’Jointed’ Li’l Ernie has extra wiggle to entice those reluctant followers.

Great casting and trolling lures the Ernie’s are built to be used and abused. Sturdy one piece moulded diving lip, built to make ’bottom contact’ without breaking or leaking yet remain easy to crank, when twitched they have a fantastic darting action.

Li’l Ernie’s dive to 8-10’ and troll to 20’ while the 9" Ernie runs to10-12’ and troll to 30’, a must for nile perch and other b-i-g predators.

Deep diving ’alphabet’ plug has an aggressive ’tight’ swimming action and noisy rattles. Top choice especially for perch and all other freshwater predators.

Specifically designed to get deep into where the lunkers lie during the mid-summer to early fall months, the Deep Tail Dancer will prove to be an angler’s best companion. Incorporating all the positive attributes that have made the Tail Dancer a success, the Deep Tail Dancer features an enlarged extreme diving lip that plummets the lure to 30-plus feet with ease. Front red VMC Pyramid Point hooks (for a wounded minnow simulation) offer quick piercing and the strength to withstand the fiercest battles.

A deep-diving version of the Husky Jerk, the Down Deep Husky Jerk, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved. Perfect for anglers who want a lure that can run straight and true, even when running fast and deep. The Glass Minnow patterns available in this Down Deep series are an effective weapon in the depths.

When the Rapala design team created the Shad Rap, they had been searching for the best crankbait around--one that would closely resemble bait fish the world over, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. That’s a tall order for one lure, but the Shad Rap has proved itself time and time again with confidence and ease. Considered by many to be the best running hardbait, the Shad Rap is equally effective whether cast or trolled and is designed to be fished at ultra slow to super fast speeds without negative effect.

’Countdown’ version of the classic Super Shad lure, sinks at 1 foot per second.

LAST 2!

Evolving the lineage of the X-Rap family the X-Rap deep take all the positive characteristics of the X-Rap and add the ability to dive deep.


Its lip design rockets the lure towards the bottom, then rip for extreme splashbait action at depth!

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 30, 20 and 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

Built to take the abuse of Bluefish, Tarpon, Tuna and Wahoo, Magnums are the world’s number one saltwater hardbodied lure. And like all saltwater Rapalas, Magnums come fitted with Perma Steel rust-resistant hardware for maximum life and performance in saltwater. Sinking ’CD Magnum Rapalas’ allow you to search different depths by using the "count down metthod", sinks at 1ft per second.

A lure with a great action, this wil bring the pike running!

Featuring a tungsten ball weight shifting system and a perfectly balanced shape for super long casting. Fitted with super sharp V.M.C. hooks. Swimming depth 3.5 to 5 metres.

Tight wounded minnow action with pronounced tail kick. Translucent bodies with ’Holographic’ insert, loud rattles and a durable thin polycarbonate lip.

Swimming depth 2.5 - 4.5metres.

This vertical jigging bait, can also be used as a lipless crankbait, tons of vibration, flash and a great baitfish profile.

New addition to the Zam family of minnow baits.
This deep diving lure will reach depths of between 15 - 20’

This 210mm lure is unique in shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18’ - 20’

Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait over and through emerging weed growth. Cast and deep troll it into rocks, timber and heavy cover as a crankbait.

SPECIAL PRICE - YELLOW HERRING BONE COLOUR!

Mr. Versatility! The classic Believer® with the addition of a soft-plastic, live-action tail, this lure has proven to be dynamic wherever it’s deployed.

The Super Believer™ incorporates the following features:
A high buoyancy body that creates lift and a super wide wobble when moved through the water

A backup action when paused that lifts the hooks and lure away from trouble

Two eyes for selecting shallow or deep diving on the same body

Rattles for creating nose that attract fish...and adds a soft plastic replacement tail that is sized perfectly for the bait.

The resulting lure is a killer trolling bait, casting bait, surface bait or twitch bait.