SHALLOW DIVERS

Mini alphabet plug with bags of attitude a must for perch with its tight head shaking action, straight fast retrieve or
burn and pause for best results.
60mm 10gr

**New stainless steel through wire construction**
This ’true to life’ baitfish plug has a tight wiggling action, can be cast or trolled and catches pike galore. Fantastic colours and amazing finishes, now with "wire through" construction for added strength.
130mm 35gr

After years of designing and testing, Bagley is proud to introduce its first injected series in 28 years!

Bagley craftsman have designed this lipless bait to produce one of the loudest rattle baits then combined it with the famous Bagley wobble action.

Don’t let the low price fool you, the Bagley Rattlin’ Baitfish not only looks good, it will catch fish!
Bagley craftmanship at an economical price!

The original Kill’R B is now available the way it was originally made with "Ultra" select balsa for superior buoyancy.

You will find the original body shape, original weighted lip and original brass hardware all providing youwith the original Kill’r B wide wobbling action which is a trademark of Jim Bagley’s world famous lures.

These lures will dive to 12 feet!

Original Diving B3’s have a lead ballast in the lip just like the ’70’s. This lip’s ballast will cast furhter, plus dive and retrieve at a steeper angle so fishermen can systematically grid cover a set depth. These "Originals" will stay in the strike zone you select. Best of all "Originals" have the legendary tight wobble called the winners edge.
Length: 3"
Weight: 11/16oz
Depth: 0-16’

’True to life’ miniture wooden plug baits for the ’ultra light’ enthusiast, these superb lures will catch all predators that fancy a ’small fry’ snack.
75mm 9gr

Superb colours and amazing finishes, top choice for bass and spring time pike, dives to 1’ even on a fast retrieve, loads of action and noise due to its internal rattles.
150mm 30gm

The Twitch Darter deep diver is available exclusively in an 8" model. This slow wobble crankbait has added weight and a sharper lip angle for longer hang time and deeper diving depths. Ideal for working points off islands, rock bars and reefs. Flat sides produce very high vibration and flash on a straight retrieve (5-8’) and it also makes a great trolling bait (10-12’) that tracks strong and true.

This 210mm lure is unique in shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18’ - 20’

Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait over and through emerging weed growth. Cast and deep troll it into rocks, timber and heavy cover as a crankbait.

This 210mm lure is unique in shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18’ - 20’

Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait over and through emerging weed growth. Cast and deep troll it into rocks, timber and heavy cover as a crankbait.

The Stalker is a shallow running, high speed lure that imitates wounded minnows and baitfish. Cast or trolled, this lure allows you to effectively cover large areas of water. The faster you run it the better the action.

This classic profile works under a wide range of conditions. The lip design gives a large degree of rotation which “flashes” the belly and sides to the fish lurking below. This jointed version provides a serpentine action that fish find irresistable
6"
12"

SPECIAL PRICE - YELLOW HERRING BONE COLOUR!

Mr. Versatility! The classic Believer® with the addition of a soft-plastic, live-action tail, this lure has proven to be dynamic wherever it’s deployed.

The Super Believer™ incorporates the following features:
A high buoyancy body that creates lift and a super wide wobble when moved through the water

A backup action when paused that lifts the hooks and lure away from trouble

Two eyes for selecting shallow or deep diving on the same body

Rattles for creating nose that attract fish...and adds a soft plastic replacement tail that is sized perfectly for the bait.

The resulting lure is a killer trolling bait, casting bait, surface bait or twitch bait.

The Stalker is a shallow running, high speed lure that imitates wounded minnows and baitfish. Cast or trolled, this lure allows you to effectively cover large areas of water. The faster you run it the better the action.

This classic profile works under a wide range of conditions. The lip design gives a large degree of rotation which “flashes” the belly and sides to the fish lurking below.

The Super Stalker is a shallow running, high speed lure that imitates wounded minnows and baitfish. Cast or trolled, this lure allows you to effectively cover large areas of water. The faster you run it the better the action.

This classic profile works under a wide range of conditions. The lip design gives a large degree of rotation which “flashes” the belly and sides to the fish lurking below. This jointed version provides a serpentine action that fish find irresistable.

Hiro LDS lures are specifically designed for long distance casting. The balance of the lure during the casting action is ensured by the dual position tungsten balls.

The sardine shape, the wobbling action and the colours of Hiro LDS lures make them extremely attractive to all predatory fish.

This lure will work between the surface and approximately 1 metre down.

110mm 20gr
140mm 40gr (not all colours available in this size)

Images used for viewing colours and shape on the lure only.

Hiro LDS lures are specifically designed for long distance casting. The balance of the lure during the casting action is ensured by the dual position tungsten balls.

The sardine shape, the wobbling action and the colours of Hiro LDS lures make them extremely attractive to all predatory fish.

This lure will work between the surface and approximately 1 metre down.

110mm 20gr (not all colours available in this size)
140mm 40gr

Images used for viewing colours and shape on the lure only.

These deep bodied shad profile baits have become firm favourites, their wobbling swimming action has already been the downfall of many big pike, they "cast like a bullet" and run true every time. The straight model’s near neutral density allows a slow retrieve to maintain a constant depth throughout the cast, a pause sees it rise very slowly, an ideal ’trigger’ for following fish. Solid body construction will not absorb water, crack, split or punchure, designed for big fresh and saltwater predators.

180mm 78gr

Flat sided minnow bait that has loads of body wobble activating the internal rattles, perfect on a variety of retrieve speeds, twitched it over balances ’triggering’ takes. The Invader is one of a growing series of hybrid baits being a combination of a hard body plug with a soft plastic tail adding an irresistable "lazy tail" action.
9" 3oz

These flat sided minnow baits have a slower wobbling action when compared to round bodied minnows, often prefered by pike when water tempretures are low or pike are in a lethargic mood.

Twitched these baits keel over, a terrific ’trigger’ to following pike. I often leger troll the 200mm [8"] model, a very successful tactic that allows me to keep a slow wobbling bait just off the bottom (Andy).

These baits are "built to last", strong stainless metal diving vanes ensure that whether cast or trolled they always run true. The jointed model has extreme wiggle, vibration and noise which has accounted for many larger than average pike.

Choose this shallow diving jointed bait for your spring, summer and autumn fishing, its vigorous swimming action, drives bass and pike crazy.
Armed with quality V.M.C. trebles, strong stainless split rings and loud rattles.

Mini version of the ever popular ’alphabet’ plug introduced for light tackle enthusiasts targeting chub, perch, pike & zander.

Classic alphabet plug fantastic shallow diver with aggressive tight swimming action and noisy rattles, has caught fish everywhere, probably the most productive plug ever!

Click Here to see this lure in action

The Butch lure is designed for big fish, the incredible erractic , yet slow rolling motion will tease even the wariest pike.

The lifelike swimming action, combined with the horizontal slow float balance and pin V-joint, makes a truely unique lure.

Click Here to see this lure in action

This stunningly unique lure is a supernatural herring immitation. This triple jointed lure has the most fantastic eratic action and moves through the water like the real thing!

This lure is a suspending eratic big s-curve lip version.

All lures come with Japanese carbon steel treble and extra strong forged split rings.

19cm 52g

NEW size 13cm 21g

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. And the suspending action is just more than a fish can handle. Metallic, natural and glass patterns cover the gamut of fishing opportunities. Load up and be ready for any situation.

This versatile plug can be fished "ultra slow" for cold water Pike without losing its famous Rapala action, or conversley retrieved at high speed in rough water for bass whilst retaining a fantastic distressed baitfish action, a must have lure.

110mm 9gm
130mm 18gm

Still the No. 1 must have lure!

With it’s wounded fish action the original floating continues to be irresistable to game fish the world over!

All time classic Rapala lure that has caught thousands of predators worldwide, a must have plug for the mighty Nile Perch.

Every Pike angler should have at least one! Deep bodied shallow running shad/roach shape bait available in an amzing range of fantastic colours and finishes

The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish.

Near neutral buoyancy, with a slight rise, provides a very natural "wounded-minnow" action. Combine it with the X-Rap finish, and no fish is safe.

The adrenaline pumping X-Rap slashbait has Xtreme attitude with its hard cutting, aggressive darting action. The integrated long casting system partners with an irresistible rattle and classic Rapala action. It suspends and comes to a roll at rest to trigger the bite.

For the first time, apply the walk-the-dog style technique below the water surface. Twelve color patterns and a VMC SureSet feather tail hook complete the look. Cast it out, let it sink and get ready to see the X-Rap attitude of this rebel of the water come to life. Begin twitching your rod tip and watch the X-Rap Subwalk dive into sub-surface hunting mode but don’t relax, because you’re in for one exciting day on the water.

Consistently reach suspended fish at any depth with the CountDown method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them over and over.

The lipless Clackin’ Rap creates a distinctive sound and vibration profile that allows fish to zero in. The uniquely designed sound chamber features a single steel ball and external metal discs that transmit a distinctive clackin’ sound with maximum vibration. The translucent textured body with internal holographic foil creates an extremely seductive flash. Simply cast, allow to sink to desired depth then steadily retrieve.

Superb replica perch plug with ’tight’ swimming action, dives between 3-6’. Highly effective for pike and perch, don’t go to Ireland without some of these!

120mm 36g
140mm NEW SIZE!

The perfect choice for the post spawn period in April and May when big female’s are hungry this superb replica pike plug dives between 3-6’ when cast and trolls 5-10’, superb wobbling action.
160mm 52g
Natural Pike

Fantastic minnow bait with flat sides that produces brilliantly when twitched. On a straight retrieve it has a lazy wobble, add occasional twitches and jerks and hold on tight! Dives to 1.5m - 2m

First in a new generation of Storm hard plastic lures, with 3D eyes, natural ’Holographic’ finishes, built in rattles and a superb swimming action this bait is destined to become a bass and pike anglers first choice bait.

New addition to the Zam family of lures, these mini minnow baits are ideal for trout, salmon and bass that are fry feeding!

80mm 10g
110mm 14g

Radical new design from Zalt this stretched minnow bait has a fast side to side body shimmer on a straight retrieve, which turns into a distressed body roll when twitched.

The Suspending model is bound to deceive cautious predators using a "stop and pause" retrieve utilising the "hang time" will also tempt cold water pike.

Radical new design from Zalt this stretched minnow bait has a fast side to side body shimmer on a straight retrieve, which turns into a distressed body roll when twitched.

The Suspending model is bound to deceive cautious predators using a "stop and pause" retrieve utilising the "hang time" will also tempt cold water pike.

The Prey lure series are unique supernatural imitation’s of most predator fish favourite snack. The lures, imitate both fresh and saltwater Prey fish and have an incredible lifelike swimming action. The lures are superbly suspending, with a great rolling & darting erratic action. Both suitable for twitching, steady retrieve and even trolling. Integrated long cast Tungsten system, through going Big fish wire and Customized Japanese
Tournament treble hooks. Suitable for Pike, Perch, Zander, Black bass, Walleye, Sea bass, Salmon & Sea trout.